In the corporate events industry, however, planners typically charge a fee for their services, plus a handling charge for each item they contract. We all know the goal is to throw a great live event. How many people will be attending your event? Plan, plan, plan, and plan some more. Set up a unique hashtag early on.
Be tireless in your efforts or your event will fail. You know your business, but do not assume that you know how to put on a presentation. Delegate responsibilities.
According to industry expert and author Dr.
Something unexpected always comes up. An online registration system is a terrific way to account for number of guests. You will need a trained team to execute. Consider crowdfunding as a new option to raise money for an event. Be very clear before the event what they will get as sponsors. YouTube is the second search engine worldwide after Google.
Get listed on sites catering to your group. Add an extra 20 percent to all costs to allow for changes in the plan or problems during event planning and execution. Bloggers usually count on a wide reach and do not usually follow traditional media rules. Determine the scope of your event by deciding what kind of impact you want to make. The first step — before you do anything else — should be to clearly define who your target audience is. Let them know that the information exists and — for future stories — that you are an expert in that field.
Though no one wants to be micromanaged, make sure that employees and vendors are on track with their event duties. Before you can begin planning a successful event, be clear on why you are doing it in the first place. The goal, of course, is to end up with a client who will sing your praises up and down the street, shouting it from rooftops. Because every decision after that should support your main goal. Speaking about your business and what you do — without offering the audience what THEY need — is a waste of time and money for all.
Much like writing a business plan it is a good idea to identify your primary, secondary, and tertiary demographic. No matter the size of your business, always try to delegate responsibilities. The more prepared you are the better. For a big event, you should prepare several months ahead. Because every decision after that should support your main goal. The best vendors you can work with are those who are familiar with small business culture.