Immediately after college Hillary went on tour with her own band South. To support this month-long regional tour, Hillary and the band started their own record label to release a studio CD for themselves. Hillary recognizes that this experience was not an earnest attempt to make a record label work. It was more of a novelty to have started a label and released their own CD.
After the tour the band broke up and Hillary enrolled into law school. At graduation, law jobs were extremely difficult to come by.
After no luck in her job search, Hillary began to consider something in the music industry because of her passion for music. She began doing research and developed a business model that could, in the long term, be sustainable by developing a local, exclusive record label. This was the beginning of Mt. Revenues will be generated from the sale of tickets, concessions and merchandise.
Early on, the company will plan and promote two shows per month. This will allow REC the opportunity to attract outside talent to perform in the Las Vegas metropolitan area.
It is anticipated that as this division of the company grows, regional promotion contacts will be established allowing for expansion and increased revenues. Independent labels have been described by knowledgeable music industry professionals as "the lifeblood of the business. Lacking large budgets for project production and marketing, independent record companies have had to be more resourceful over the years.
Furthermore, independents cannot rely on the occasional "big hit" record, but rather have established and grown music catalogs to provide streams of revenue. In growing a music catalog it is imperative to compile a reliable group of artists, who are dedicated to producing quality music.
This enables the company to steadily increase the number of unit sales for a particular artist over a two to three album process. Major recording companies frequently invest in independent labels when confidence in the company's roster and management exists.
In these strategic alliances and joint ventures, the larger company may invest money to: a assist in completing album projects, b manufacture compact discs and tapes and c assist with marketing and promotion plans. Although independent distribution channels Johnson, Wallace and Cordoba exist, many independent labels choose to utilize the independent distribution services offered by major labels.
This is an attractive choice for independents, due to the breadth and reach of the distribution in addition to the clout which the majors possess with retailers. In these situations, independents can "piggy back" on the reputation of the major.
Several UK companies that started as independent firms and joined forces with a major include Clover, Maid and Roots. Similar success stories are documented with U. From the outset, these companies demonstrated creative leadership, quality product and determination. Industry Sales Volume in the U. The U. Sales fell sharply over the course of the next six years, mainly due to the declining American economy and the popularity of home cassette taping.
It wasn't until , when unit volumes reached million, that the industry exceeded the pinnacle reached ten years ago. Recent calculations of industry figures indicate more than 10 billion dollars in sales and a volume of more than million units. The chief marketing objective for REC's pre-recorded music, video and programming products centers around the design and implementation of a strategy that will cost-effectively deliver that product to the intended target market.
The financial success of an album can be guaranteed through the establishment of proper marketing and promotion budgets. However, without the dollars necessary "to win" success is a "crap shoot. The marketing and promotion budget will be divided into twelve to fifteen-month campaigns, each consisting of three phases.
Phase 1 begins with the creation of music videos for approximately three songs from the new album project. Once these have been shot and edited, the first "single" and its video counterpart will be released to the public.
At this point independent promoters will canvas radio stations, video networks and dance clubs depending on the genre of the release to ensure proper air play for the first single. Within the next six weeks, a second "single" release will be promoted to the public. Phase 2 concentrates on the publicist, print advertisements and media exposure. Riding the momentum of the "single" releases, the market will be printed to hear and learn more about the artist s through articles in both trade and non-trade magazines, as well as radio, television and Internet interviews.
This will be accompanied by intense in-store and retailer co-op advertising. Additionally, the third and fourth "singles" will be released during this phase.
The systematic release of "singles" will sustain the artists popularity while increasing and prolonging sales of the full-length album.
Furthermore, during Phase 3, the artists will make promotional appearances at clubs, retailers, radio stations and charity events in conjunction with scheduled concerts. Radio Promotion Despite the fact that radio no longer possesses the sole influence on record sales, sharing the spotlight now with video resources, it is still a heavyweight medium for record promotion.
Promoters are now more concerned about the facts and figures rather than simply trying to impress program directors with the great new song they have to offer. Major record labels utilize both in-house and independent promoters to assist in the effort to maximize the airplay of a new song or album.
Did you know that even if you do not have an appealing voice to sing and make money that you can still make money from the industry? If you are an entrepreneur and you love music, one of the easiest ways of making money from the music industry is to start your own music label; and the truth is that it is not difficult to start your own music label from the scratch in any part of the world.
As mentioned earlier, one of the very things that you would be required to bring to the table is to first and foremost have the knack for music. And then all other things would fall in place as it were. Those who already have a thriving business in the musical scene know that talent is very key in making it big. This is irrespective of whether you are a performing musician, a studio manager, a disc jockey, et al. Owning a record label is basically about helping recording artists release their music album or singles to the general public and the process starts with agreeing on a deal or contract and then writing out the music lyrics before entering the studio to start work.
If you have decided that you really want to own a record label, then it becomes really expedient that you begin to plot a graph on how you want all the things that you hope for your business to come to pass. One of the ways that you can do this by having a good business plan in place. You can write a business plan with an already made template. Check below for a sample record label business plan.
It is easier for a record label to attract influx of upcoming artists if the record label is well established and recognized. Record label that are just starting out would have to go out there to search for music talents that can help launch them out. The truth is that it is a win — win situation when a record label discovers a good music talent. The music label will help promote the recording artist and the recording artist also will give publicity to the record label.
With regards to alternative rock bands, we will focus on currently unsigned bands. Typically, the members of these bands are in their 20s and have getting signed, generating revenues and becoming famous as their primary goals. In , Fueled By Ramen released a self-titled EP from Jimmy Eat World, a five-song collection that proved a breakthrough for both the label and the Arizona-based band. With increased distribution demands and a rise in radio play, Fueled By Ramen set up its first real office space that same year.
In the label opened an office in midtown Manhattan and that same year Paramore's album Riot!For each owner or key idea, you should provide a brief biography in this label. REC will own and plan the dreams business copiescopyrights and licenses of its best, which will enable REC to sum immediate revenue streams while growing its devotion catalog into a multi-million record asset. Spears working with business shows and Dominion electric report an outage entities to promote each band. To subsoil this month-long regional tour, Hillary and the god started their own record deal to release a studio CD for themselves.
Reed Music has begun discussions with a variety of known recording artists who are interested in signing with Reed Music. Doe is not seeking an investment from a third party at this time.
As stated before, a sudden and dramatic increase in the rate of inflation or real interest rates can have a significant impact on the overall revenue of the business. Hood Records. Hood Records is a Portland based record label for a select group of Portland based bands.
Additionally, each of REC's Vice Presidents have a production background which will ensure the delivery of quality product on budget.
One of the ways that you can do this by having a good business plan in place. This is why upcoming artistes or music band sourced for good recording label to sign a contract with. The Record label, Inc. Major recording companies frequently invest in independent labels when confidence in the company's roster and management exists. Do you have a track record of discovering and breaking new bands, or a string of successful previous releases?
The company is preparing to design and release a line of Reed casual wear, including such items as shirts, hats and jackets. The growing popularity and profitability of these music genres dictates quality product supported by solid promotional and marketing strategies and budgets.
Major record labels utilize both in-house and independent promoters to assist in the effort to maximize the airplay of a new song or album. Riding the momentum of the "single" releases, the market will be printed to hear and learn more about the artist s through articles in both trade and non-trade magazines, as well as radio, television and Internet interviews. Lacking large budgets for project production and marketing, independent record companies have had to be more resourceful over the years. Over and above, our target market cuts across people of different class and people from all walks of life.
Reed Music has begun discussions with a variety of known recording artists who are interested in signing with Reed Music. Our sales and marketing team will be recruited based on their vast experience in the music industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization. To achieve these goals, The Record Label will engage an expansive traditional and online marketing campaign to promote album sales, online sales of downloadable music, and of the artists themselves. This information is gathered and tabulated from all around the world.
Light Records is designed and created to produce and promote inspirational and gospel recordings. S but in the world stage as well. Combined, these artists have sold over , units in the past three years. In addition, we will also offer special discounted rates to start — ups, nonprofits, cooperatives, and small social enterprises who engage our services to help to produce musical jingles for advert purposes.
In January , iTunes, the leading download store, announced it was making eight million DRM-free tracks available at flexible pricing points. Bombarded by new song and album releases each month, program directors are inclined to assist those with who they are familiar and friendly. Additionally, with the advent of computers, it is now far easier to open and maintain sound recording and record distribution operations. It is presented to the public in the form of a chart which shows such information as current chart position, previous chart position, artist, record label, etc. As such, the market place for music and musical production has become highly fragmented among small and medium sized market agents.