Office Depot and Staples have the lion share in the USA market, but no single operator has control over the pricing trend, advertising trend, distribution model or customer loyalty et al in the industry. Aside from retailing items, we will secure a license to carry out money transfer and mobile money services. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the US is on the cusp of an economic recession. In view of that, we have decided to hire qualified and competent hands to occupy the following positions; Chief Executive Officer Owner. It is important to note that some stationery stores and office supply business may also sell a combination of new computers, office equipment, furniture and supplies.
For each owner or key employee, you should provide a brief biography in this section. Beyond retailing quality and affordable items in our stationery store, we will ensure that our customer care is second to none in the whole of Phoenix — Arizona. Our Mission Statement Our mission is to establish a stationery store and office supply business that will make available a wide range of office supplies and stationery from top brands at affordable prices to the residents of Phoenix and other cities in the United States of America where we intend opening our outlets and selling our franchise. Strategic Analysis with current research! Doe is not seeking an investment from a third party at this time.
Currently, the top two players Office Depot, Staples are estimated to account for about The office supply stores industry is indeed a very large industry and pretty much thriving in all parts of the world. The business will have the ability to specialize order any type of stationery on behalf of customers including custom printed letterhead paper and business cards. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings. We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the number of our customer base may grow to.
Management does not have plans to develop printing capabilities in house as the machinery required for this type of service is very expensive. Doe intends to implement marketing campaigns that will effectively target individuals within the target market. Doe expects a strong rate of growth at the start of operations.
We ensured that our facility is easy to locate and our outlet is well secured and equipped with the various payment of options available in the U. Below is a description of how the business intends to market its services to the general public. Research shows the concentration level for the office supply stores industry has wavered over the last 5 years resulting to some businesses in the industry closing shop or creating additional source of income alongside running a stationery store and office supply business. Stationery store and office supplies businesses have become an essential part of our world.
Beyond retailing quality and affordable items in our stationery store, we will ensure that our customer care is second to none in the whole of Phoenix — Arizona. Age distribution: Mostly prone to students. Doe will also develop relationships with wedding and event planners so that the business can effectively develop an ongoing stream of referrals among people that are holding large scale events or weddings and require specialized invitation printing services. The Company was founded in by John Doe. The interest rate and loan agreement are to be further discussed during negotiation. Strengths Excellent quality product.